Wednesday, June 8, 2011

"unbeliebable": sephora to launch justin bieber fragrance

photo via

Is this really what I wanna see when I enter Sephora on my next shopping venture?  (I say that as I dodge hack attempts and trojan-filled replies from a bunch of 13 year olds about to read this!)  Or worse yet, do I really wanna see a 30 year old shopper at the checkout line dying to douse herself in Bieberness?  

But then again, I have to take my hat off to this young man who managed to infiltrate the biggest beauty retailer in the world.  That should be enough to make me a Belieber, right?


Just like the perfume's namesake: (maybe) SOMEDAY


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