Lancome UV Expert GN-Shield High Potency Active Protection SPF 50 PA+++
BB Base 50ml.
Squeeze bottle - no pump
The texture is very creamy, not thick like most BB Creams.
The product spreads out easily and is very silky.
Notice that the product does not have any gray cast.
The product blends out imperceptibly.
With a high sun protection factor of 50, expect a white cast in flash photography.
Overall, this is one of the more luxurious-feeling BB Creams I have tried (prior to Diorsnow, which I have yet to try). The product is very silky and creamy and it applies effortlessly. It sinks into your skin, as opposed to most BB Creams that tend to sit on the surface. I didn't notice any gray-cast, nor did it leave my skin ghastly white. The coverage is light to medium, buildable, but not to a full coverage. It felt more like a tinted moisturizer to me. The product goes on dewy but settles into a satin finish on my skin. I do set it with powder. Longevity is about 5-7 hours (depending on the weather), not a long-wearing BB Cream but it definitely wears comfortably on the skin.
This product is scented, pleasant in my opinion, but a deal-breaker for most. If you're looking for a BB Cream that is not thick or heavy on the skin, I would recommend this one. It is honestly one of the easiest BB Creams I have worked with -- it blends like a dream!
At the moment, this is an Asia-exclusive (and available at most Duty Free Shops), but I wouldn't be surprised if it soon makes it way into the U.S. market.